Adam Levine Is the New Face of Yves Saint Laurent Y Fragrance
Adam Levine manages not only to take part in “The Voice” show, present new songs and music videos together with Maroon 5, bring up a daughter but he also cooperates with fashion brands. The singer became the face of Y Fragrance by Yves Saint Laurent.
The first photos of the advertising campaign with Adam Levine have already appeared on the net. The representatives of the brand released the following statement: “Adam will engage a stylish, music-loving audience, his popular appeal ensuring a wide-reaching public and social presence. A perfect pairing for Y’s innovative spirit & creative style, the fragrance is rooted in that same sense of freedom that Adam personifies”.
Adam also commented his cooperation with YSL: “I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and ground-breaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead”.